The main point that differentiates two e-Commerce approaches is the type of consumers they focus on. The difference between B2B and B2C customers is crucial. B2B sites are geared toward large companies that acquire goods and services and later sell them to end users. Thus, B2B customers are decision-making units that may include managers, brokers, resellers, sales representatives, etc.
They make logical and unemotional decisions based on business requirements and possibilities of the company. Since multiple people are involved in the purchase process, a lot of negotiations and customization is necessary from the initial contact until the moment the conversion process begins, and site visitors turn into paying customers. B2C sites sell directly to individual users. B2C customers are single buyers searching for certain products for their personal needs or the needs of their relatives or friends.
They often make decisions under the influence of emotions, likes and dislikes, and thus impulse buys are possible. The selling process is less labor-intensive for sellers.
B2C and B2B buyers purchase for absolutely different reasons and require different sales processes. Understanding your customer needs helps accurately tailor your e-Commerce offerings.
B2B stores deal with specific products for enterprises, e. In essence, they take a niche market and aim to satisfy the specific needs of their customers. Another B2B product feature is that business buyers usually need large quantities of products, so they make bulk orders. B2C stores deal with a very broad market of consumer goods.
A great example is the most popular online warehouse Amazon — it sells a huge variety of products, from toothbrushes and toys to TV sets and bicycles. Typical B2C users make small orders consisting of a single item or a couple of things. Customer type and order volume predetermine product pricing. Within the B2B sector, prices are diverse. Sellers offer specific discounts depending on the number of products, delivery time or loyalty programs, so the price may rise or drop.
Thus, B2B pricing policy is based on individual agreements between a store owner and a given company. E-business, similarly to e-commerce, also comes in a variety of forms that make it relevant for companies in a variety of industries. Companies such as Starbucks are classic examples of pure play business, where the full focus of the business is placed on one product — in this example, coffee.
Note: Occasionally, the technology you want to add to your business in order to make it an e-business can be a bit outside your budget. In those cases, you should consider business loans as a way to upgrade your business without taking on too much financial pressure.
Do you want to conduct transactions online only? Do you want to enhance your business with online technology, but not necessarily by adding an online store to your website? These are just a couple of important questions to ask yourself when choosing how to incorporate the power of online technology in your business.
Be sure to do your due diligence and consider all of the key differences listed above before making a decision between e-commerce or e-business.
E-commerce was always on a predictable upward trend, but Coronavirus has accelerated that growth exponentially. Starting April 20, small businesses in need of short-term financial relief can turn to the…. You will also find information about the business providing the product. The sales pages for products are long. In addition to this, there is also a messaging function so you can contact the supplier.
Amazon does not have a feature to message individual merchants without going through Amazon first. Firstly, customers are less likely to want to contact a supplier about a relatively low-value product. Secondly, companies offering such a product can not afford the customer support costs to deal with inquiries for products with a low-profit margin. Of course, B2C companies that provide expensive products are likely to provide the same customer assurance level as you would expect to find on a B2C ecommerce store.
For example, companies like Tesla use long-form sales copy for their product pages, providing much more information:.
On the other hand, B2B ecommerce stores that provide low-cost products do not need to provide the same assurance level to their customers. Sales pages for cheap B2B products are generally quite short and to the point. Branding is one area where you see a significant difference between B2C and B2B ecommerce websites. In many ways, B2C retailers experiment more with their branding than B2B ecommerce sites.
Take the male grooming niche as an example. The Dollar Shave Club uses subdued corporate style colors — navy blue and a light brown. The company has a brand color scheme and font that you might find on a B2B ecommerce site. Let me give you an example. On the blog, Dollar Shave Club uses eye-catching and playful imagery:. While you might imagine yourself browsing the blog at home, those types of images are hardly suitable for the office.
Most B2B websites are generally, as a result, more conservative than their B2C equivalents. Business to consumer sites is more diverse. For example, a website selling skater wear will have a very different feel to a site selling clothing for punks. The order fulfillment process and shipping services used by B2B and B2C ecommerce companies share many of the same characteristics. Everyone who makes a purchase would like the product to be delivered safely and reliably, in the shortest possible time at the lowest cost.
Yet, the time consumers are willing to wait for a delivery, compared to businesses, is considerably lower in most cases. Amazon has provided consumers with the option of next day delivery for most products. Shipping expectations are changing in retail. Free shipping is an important consideration for many consumers because Amazon offers free delivery for Prime customers and, for many products, to all buyers.
Amazon has set expectations for the B2C industry that also impact the B2B sector. For example, if you buy supplies for your store, you might expect delivery within a day period. However, for larger purchases, shipping time might be a less important factor than cost.
Those differences include branding, order fulfillment and shipping, customer assurance, marketing strategies, volume and size of transactions, and buyer intent. The purchasing habits of businesses and consumers are very different, yet the considerations are fundamentally the same.
In order to craft effective promotional campaigns, marketers need to consider the best practices for each channel and target audience and tailor their efforts to achieve the highest possible return on investment. Effective B2C campaigns begin with extensive market research. To craft effective messages and select the right campaign elements, B2C businesses need to know who their customers are, what preferences and pain points they have, what they want, and where to find them.
Marketing personas that represent specific market segments are often used to assist marketers with the development of targeted promotional campaigns. Due to the rapid growth of eCommerce industry and the increasing influence of social media channels , B2C marketing strategies are constantly evolving. Yet, some of the most powerful strategies include:. Let us know! Oberlo uses cookies to provide necessary site functionality and improve your experience.
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