When was bose started

He went on to build a very successful company that is one of the top selling hi-fi, headphone, and car audio brands in the United States.

Bose's popularity isn't based on selling budget-priced gear; the company aims higher and has earned its success with a more quality-oriented approach.

These three Bose systems don't come with a DVD or Blu-ray player and have prices that are well above the norm for home theater systems. I bought a pair of new Bose speakers in the mids, and liked them well enough to live with them for a few years. Back then, before the word "lifestyle" was coined, Bose was accepted in the fringes of the audiophile community.

However, now I don't think any American high-end audio magazine even reviews Bose products. I haven't listened to any Bose speakers or home theater systems in a few years, so I can't comment on what they sound like now; however, I've heard Bose noise-canceling headphones and I like them. While they're not my favorite, I understand why Bose is a heavy-hitter in the noise-cancellation headphone market. What are you talking about?

As the company was being formed, there was much discussion about what to call it. Lee, one of Dr. The name should be pronounceable in many different languages and easy to trademark. The first Bose employee was one of Dr. He would go on to become president of the company from to Psychoacoustics is the study of how sound is perceived. The goal was to create something close to the acoustic version of a "pulsating sphere" in the room — a theoretical ideal in sound.

But the "technical tour de force" was "an utter commercial failure," Jacob said. Part of the problem was the design. But the company was also trying to develop products — with high price tags — that defied just about every convention of audio system design at the time, and that made them a tough sell.

The failure was massive. They actually sold a fraction of that — about 30 pairs. Although the failure was hard on the company, Bose engineers kept researching and tinkering until they came up with the This speaker took many of the same principles from the , but instead of directing sound right at the listener, it bounced sound off the walls of a room.

It looked a lot more familiar than the wild wedge shape of the , but it still was strange — like a fish tank on a single-leg stand. At the time, other well-known and respected loudspeakers had only forward-firing transducers. The had a combination of eight firing backward and one firing forward.

Other loudspeakers also used woofers and tweeters, and had other features the didn't use. They knew that if they planned to sell any of these, they would have to get people to hear the sound they produced. First, they built a small computer — another object mostly unfamiliar to consumers in the s.

Bose himself also demonstrated the speakers to several of the most influential and respected journalists in the small world of high-fidelity audio magazines. The result: Three different glowing reviews from three different writers at three major publications, Jacob said.

After that, sales took off. The company was always privately held, mostly by Bose himself. That gave him the freedom to plow all of the company's profits back into research, and enabled it to continue coming out with many firsts in its field. The technology not only led to the successful Quiet Comfort line of consumer noise-canceling headphones, but a highly successful line for professional pilots, and even headsets for NFL coaches.

The company also installed the first audio system custom built for the interior of a production car — the Cadillac Seville. Today, several auto brands carry factory-installed sound systems, and they make use of complex speaker arrays.