How many williams sonoma stores are there

In , our founder, Chuck Williams, turned a passion for cooking and eating with friends into a small business with a big idea. He opened a store in Sonoma, California, to sell the French cookware that intrigued him while visiting Europe but that could not be found in America. But in reporting these stellar financial results, the company also laid out perhaps the most compelling retail positioning of any home furnishings player in the industry—something anyone competing in the space would be wise to pay attention to.

First, the numbers: The company reported that Q1 sales were up more than 40 percent, profits were up percent, and business was continuing on trend even after the quarter closed. In the context of the broader home retailing business, these numbers are near the top of the list.

After tracking at around 55 percent of all revenue coming from e-commerce pre-Covid, digital sales spiked as high as 70 percent last year.

That number has settled to 65 percent this past quarter. With its long heritage of direct sales through catalogs, the company has nailed the formula for reaching customers however and wherever they want to buy.

Its success in the mailbox is a clear signal that retailers who downplay print catalogs as a vehicle to drive online sales are making a mistake. Pruning Physical Stores While Williams-Sonoma still operates hundreds of retail locations across its multiple nameplates, it closed 33 stores this past quarter, with no plans of slowing down—over the next five years, it will reduce its physical fleet by 25 percent.

Other retailers need to keep examining their store footprint to get maximum return on their investments. Cross-Merchandising Several years ago, Williams-Sonoma began instituting a Key Rewards program that awarded benefits to frequent shoppers across its family of brands.

This past quarter, sales through this tool were up percent—and when talking to analysts after releasing its earnings, company executives said to look for a big expansion of these efforts in the future. Profit from additional features with an Employee Account.

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